Use case · Paid
Fifty ad variants
before the brief lands.
Creative testing is limited by how many variants someone can be bothered to make. Take that limit away and you test properly.
Launch day
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6 headlines × 4 images × 3 formats · one batch call · identical layout throughout
The maths
Six headlines. Four images. Three formats.
That’s seventy-two creatives. By hand it’s a fortnight nobody has, so it becomes four variants and a shrug — and the test that would have told you something never runs.
Seventy-two renders is one batch call and about a minute.
Why the results are readable
Only the variable you changed changes.
Every one of those seventy-two is the same approved template with different content, so there is no drift across the set.
That matters for reading the results as much as for the brand: when creatives differ only in the thing you are testing, the test measures that thing rather than an accidental difference in how two people built two layouts.
Every placement
Meta wants vertical. Google wants a spread.
Build a frame per placement inside the project and render the whole matrix per format — each composed for its shape rather than cropped into it.
Batch sends many at once with per-row success and failure, so one bad row fails alone and the rest of the batch proceeds. Signed webhooks tell you when they're done, and every render returns a permanent URL — which matters when an ad platform fetches your creative days later.
Launch day
1080×1350
Launch day
1080×1920
Launch day
1080×1080
Launch day
PRODUCT1280×720
Each one composed for its shape — not the same image cropped four ways.
- “Our media buyer needs to iterate fast, not wait on us.”
- Give them the template. Filling slots isn't design work and doesn't need you — the brand is locked whether or not they know what they're doing.
Questions
- How do I create multiple ad creative variants?
- Send the permutations as a batch. Six headlines across four images and three formats is seventy-two creatives and about a minute, rather than a fortnight nobody has.
- Can I generate Facebook and Google ad creative automatically?
- Yes. Build a frame per placement so each is composed for its shape, then render the whole matrix per format via the batch endpoint.
- Will the variants be consistent enough to test properly?
- Yes, and that is the point — every variant is the same approved template with different content, so your test measures the variable you changed rather than accidental design differences.